The
Code
Code for the Protection & Inclusion of Black Consumers is a project created for L’Oréal Luxe and MOVER, developed by Beta Collective.
Built from research, testimonies and anti-racist guidelines, the project transformed these issues into a tangible editorial and communication platform designed to promote safer, more inclusive customer experiences.
The code was implemented by more than 3,000 stores across Brazil and adopted by major retail groups in the country.
CANNES LION
SIlver - Luxury
Silver - Business Iniciative
Shortlist - Glass
