Sabor
de Brasil
Sabor do Brasil is a campaign for Guaraná Antarctica for U.S.A market, built around the idea that some flavors instantly transport Brazilians home. From padocas and coxinhas to pizza slices, pão de queijo and the iconic “copo americano,” the campaign celebrates everyday food rituals that feel unmistakably Brazilian — always paired with an ice-cold Guaraná.
Blending Portuguese and English throughout the copy, the campaign embraces the way Brazilians naturally speak, travel and carry their culture with them, turning familiar food memories into a playful expression of national identity.
The visual craft was built from a system of handmade-style stamps, inspired by the printing methods, menus, signs and graphic language found in traditional Brazilian bars, padocas and neighborhood restaurants.
