THE
SENATE
PLAYING
CARDS
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Desembaralho do Senado is a product/campaign created for Greenpeace by Beta Collective & NAF™, . The project turned the complexity of Brazil’s Senate system into a custom playing-card system designed to make the subject more accessible, engaging to brazilian electors.
The campaign expanded across digital games, social content, influencer activations, OOH in Brazilian communities, wildposting and artistic activations in front of the National Congress.
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Every card in the deck became a useful piece
of information about how the Senate works.
♤♡♢GAMING♧♤♡♢♧♤♡♢♧♤♡♢♧♤♡GAMING♢♧♤♡♢♧♤♡♢♧♤♡♢♧GAMING♤♡♢♧
Election season sucks and requires patience.
So we developed a Patience game(Solitarie in USA) to help voters understand
the Senate while playing through its rules. And a Memory game, designed to help voters
remember the candidates’ promises.
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♤♡♢♧♤INFLUENCERS♡♢♧♤♡♢♧♤♡♢SOCIAL♧♤♡♢♧♤♡♢♧♤CONTENT♡♢♧♤♡♢♧♤♡♢♧
Influencers helped bring the campaign closer other audience clusters,
translating a complex political topic into more accessible, relatable content.
OOH placements brought the campaign into everyday Brazilian real life.
Near public hospitals, universities and community business.
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And a special installation in front of Brazil’s National Congress.
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Anunciante: Greenpeace Brasil
Criação: Beta Collective, NAF™
Direção de Criação: Bernardo Tavares, Marcelo Monzillo
Direção de Arte: Marcelo Monzillo
Redação: Bernardo Tavares
Ilustração: Mário Níveo
Design e 3D: NAF™
Direção de Conteúdos: Fabio Meirelles
Conteúdo: Laura Leal, Lu Sudré
Motion Designer: Rodrigo Aranha
Game Development: NAF™
Programação de Site: NAF™, Rickson Figueira
Áudio: Bumblebeat
Aprovação: Laura Leal, Lu Sudré
DOOH: Action OOH
OOH: Digital Favela
Fotos lambe-lambes: Marlon Marinho/Greenpeace