A.I.
Cook
Book
The AI can play piano or launch a rocket, but when it comes to create an appealing image of something as simple as a plate of spaghetti it fails terribly. When we realized, we knew Heinz,
as the tomato and taste leading brand, had an ownable angle to this conversation and the opportunity to prove that it can help everyone improve their tomato recipes. Even AI.
Using over 150 years of expertise in all things tomato, Heinz has decided to tackle the problem through the launch
of its first recipe book for Artificial Intelligence. Developed jointly by Heinz chefs and an AI designer and prompts expert,
the AI CookBook features more than 30 recipes and the prompts AI must follow to master them. Each one, perfected
with an ingredient capable of elevating any meal, even digital ones: Heinz tomatoes.
Using the Heinz culinary tomato products as reference for the process, the brand has embraced the open-source tech philosophy to inspire its fan base to enhance their culinary creativity. Heinz’s free online cookbook allows Heinz lovers to create perfect tomato-based recipes digitally and in real life.
https://aicookbook.heinz.co.uk/
Launched: 09 Feb 2024
Pulled Pork Prompts:
Photography of One BBQ pulled pork brioche buns with Heinz Classic Passata and Heinz Tomato Puree, ceramic plate, natural light, minimalist composition, kitchen worktop, solid white background, diagonal view --ar 4:5 --s 150 --v 6.0 --style raw
Tacos Prompts:
Photography of pulled chicken and black bean chiplote tacos with Heinz Chilli Tomato Base, porcelain plate, natural light, minimalist composition, kitchen worktop, solid white background, high view --ar 4:5 --s 150 --v 6.0 -- style raw --no lemon
The images were made with stable diffusion, and animated with Leonardo.
All the food images are 100% made with artificial intelligence.
To launch a new dog food brand that only sells by internet, we´ve created a campaign using internet content only.
To launch a new dog food brand that only sells by internet, we´ve created a campaign using internet content only.
