Pass the Heinz. V2
Can a campaign be used twice to say the same thing and something completely new at the same time? 56 years ago, ketchup was good on hamburgers, fries and meat. Now, the combination is a bit more ridiculous.
For the teaser phase of the new Heinz Tomato Ketchup Pasta Sauce launch we parodied the famous Mad Men campaign that David Agency revived half a century later, but with a surprising twist. Swapping the fries for fussilli, the burger for spagetthi and the steak for a ravioli, we announced the most ridiculous combination in the most iconic way.
One Show
Shortlisted
