At the beggining of 2020, Tous was accused by fraud. The accusation said that the brand was mading jewelry with unpure silver.
This new was reported by all the TV channels and newspapers of Spain. But, when the justice made Tous innocent,
no one publish about it. The goal was made a message that brings this subject back to the media, with almost no bugdet.
Only using the formats that Tous already had for another campaigns. So we created some OOH formats and a manifesto with the iconic bear of tous broked. This polemic image made the conversation return to the social media.
