New Heinz
Pasta sauce
Heinz Pasta Sauces are surprisingly bold, chef-inspired, and worthy of disrupting your pantry staples.
From the brand that owns your fries, now comes the sauce that owns your spaghetti.
Armed with TikTok flair, we crafted a new product for the Heinz range that became the center of this polemic (and funny) conversation.
In no time, our campaign scored a staggering 298 million impressions and raised eyebrows, especially among pasta-loving Italians.
And then, on Italian Pasta Day, we gave Italians the chance to send their
complaints directly to the Heinz Consumer Service(UK).
