Unbean
lievable
A delicious burger could be healthy and tasty? Unbeanlievable.
We updated the British icon of Heinz Beanz for newer the younger generations. In a time of packed schedules and picky eaters, the ads aim to show how beans are a solution to many different needs, from nutrition to taste, from convenience to plant based eating. A filling lunch? Sorted. Packed with plant protein? Of course. A quick but healthy dinner? The New Heinz Beanz Range has got you covered
This campaign made the Heinz Beanz reach two consecutives months as Britain’s top Advertiser of the Month in March and April of 2023.
